As I transition into my next role, I thought it would be helpful to document the whirlpool of decision making that comes into play when choosing a design role in the Bay Area. 1. What kind of company do I work out? Large tech company – in many ways working at a large tech company […]

When I first started out in design (and sometimes even now), I get asked to make logos for start-ups or events. Most people are pretty flippant about it assuming that 1. it doesn’t take that much time and 2. it’s just a necessary thing to get their product / event / thing into the world […]

I’ve written about my immigrant story before but have recently been thinking a bit more deeply of what it means. I came across the concept of transgenerational trauma. This is related to the study of epigenetics, which I was first introduced to in graduate school. To understand epigenetics, requires us to take a step back. […]

I’ve spent a lot of time in the last couple months thinking about the street and our relationship to it. For a lot of people, the concept of the street brings back old memories of playing outdoors in a neighborhood. So it got me thinking, what really shapes our concept of the street from a […]

I regularly have a hard time justifying working for large tech (and non-tech) companies in the bay area. With the whole movement to “stick it to the man”, I really wonder what the benefit and advantages are of working for Corporate America. This especially comes to a head when I think about how social mobility […]