Writing this feels like talking first thing in the morning to someone before having rehearsed your voice – it feels coarse but you know you’ll get the hang of it. 2021. A repeat of 2020? In some ways yes, in other ways not so much. While the world started to fall apart a bit less […]

Despite having worked in industries cutting across voice design, mobility, industrial spaces, and aviation, one constant has been working with data. Either consciously or not, I’ve always had to figure out how to work with large amounts of information (not exclusively quantitative or qualitative) aka data. As I’m starting a new project, it’s given me […]

When we were younger, we all followed certain “fads“*. As a kid of the 90s I remember the switch from Pokemon to Digimon (and I know some never made that leap), from Digipets to Giga pets, from Harry Potter to Lord of the Rings. As kids, there were things that we were all “obsessively in […]

This is a compilation of different blog posts I’ve written over the years, reflecting on lessons learned. This was inspired by a spread in Elle magazine when Taylor Swift turned 30 a couple years ago. You can’t make someone care. I don’t know how scientists and psychologists study motivation. To each their own. Yes I […]

What a year. While 2012 was predicted to be the year that changed everything, I think they might have reversed the second two numbers. It was a strange year for everyone – from COVID to Black Lives Matter to protests – everything that was silently broken suddenly became loud and clear. I had a strangely […]