Written by: vinnyteee

Growing the concept of brand

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August 15, 2018
When I first started out in design (and sometimes even now), I get asked to make logos for start-ups or events. Most people are pretty flippant about it assuming that 1. it doesn't take …

Belonging #myimmigrantstory

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July 15, 2018
I've written about my immigrant story before but have recently been thinking a bit more deeply of what it means. I came across the concept of transgenerational trauma. This is related to the study …

Kids + Streets

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June 15, 2018
I’ve spent a lot of time in the last couple months thinking about the street and our relationship to it. For a lot of people, the concept of the street brings back old memories …

Movin’ on up (Common Man Edition)

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May 15, 2018
I regularly have a hard time justifying working for large tech (and non-tech) companies in the bay area. With the whole movement to “stick it to the man”, I really wonder what the benefit …

From transportation in the air to transportation on the ground

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April 15, 2018
Having spent some time both in the aviation space and working for an OEM (Original Equipment Manufacturer) in the automobile industry, I thought it would be valuable to capture some of my reflections and …

Dystopia and utopia in the Bay Area

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March 15, 2018
The Bay Area is a weird place. I’ve written a little bit about my very first impressions of California but I’ve been thinking about what makes this place the way it is. Here’s (more …

Hitler Theory

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February 15, 2018
Yes, I said it. Hitler theory. It’s a theory that I’ve thought about and held for a long time. It pertains to a mindset of creation and redesign in the Bay Area’s overindexed “design …

First is the worst, second is the best, third is the one with the polka dot dress

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January 15, 2018
Everyone is talking about autonomous cars. Whether is urbanists talking about how streets will change, to our grandmas thinking about how they can get rid of their cars, it’s a phenomenon that is going …

Reflections of 2017: My Year of Self-Care

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January 1, 2018
Before the year started, a friend and I spent some time mapping out each month to help me create a plan of action around my future. I was on the verge of (slash in …

Mental Modal: SMEs

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July 3, 2017
I recently went to a client meeting "unsupervised" and was astounded at the amount of anxiety I felt. While I've gone to many a customer meeting, this was my first time not being accompanied …

I acknowledge and pay respect to the Traditional Custodians on whose land I live, play, and work. I pay my deepest respects to all Indigenous Elders past, present and emerging.

© Feb 2024 Vinita Israni
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Questions, criticism, and gibberish are always appreciated.

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